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Hiring Employees That Reflect Our Brand Values: The Canon ITS Way


Hiring the best talent is never easy, and it’s become even more challenging in the current business environment. That’s one reason leading organizations outsource their customer service to Canon Information Technology Services (ITS)—to gain the service capacity or capabilities they don’t have on staff and can’t easily find and retain.


To meet this growing demand, it means Canon ITS needs to recruit and retain the best customer service talent in the business. How do we do that, especially in these difficult times? By ensuring every hire is a true reflection of our brand values and vision.



Why Values Should Always Drive Hiring


Most companies invest significant time and resources to develop their values—the core tenets that define who you are and what you stand for. Your brand values set a foundation for your organizational culture, and your culture impacts how your staff operates and interacts daily.  


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But some companies fall short of fully leveraging their brand values by failing to incorporate them into their hiring process. 


When you recruit a new employee to join your team, of course you need to ensure a good match with the job description and responsibilities. You want to be sure the candidate has the skills, capabilities, and experience to get the job done right.


Yet, it’s equally important that new hires will be fulfilled in their work, productive in their jobs, and reflect your corporate philosophy in all that they do. That requires going beyond job descriptions and technical skills to ensure every new hire is a good fit with your brand values.


While a person’s values can be difficult to ascertain simply from a resume, the right recruitment and interview approach can attract and identify candidates who live and breathe the same values and philosophy as your organization. By giving thought and attention to their employment brand, leading companies stand out in a crowded job market, convey their values in a compelling way to candidates, and attract job seekers who want to join an organization whose mission they can relate to and whose values align with their own.




What Canon ITS Looks for in Our Team


When you’re hiring for external-facing roles like customer service, it’s especially vital to choose employees who can convey your values by living them in their daily work. That’s why Canon is focused on hiring customer service professionals who align with our philosophy and brand values.


When Canon ITS launched 25+ years ago, our goal was to work with other organizations that are committed to taking care of their customers in the same way we’re committed to taking care of ours. With that goal in mind, it was critical that the same mission and brand values Canon was founded on would serve as the Canon ITS foundation.


The Canon corporation is built on the philosophy of Kyosei—which means all people, regardless of race, religion, or culture, harmoniously living and working together into the future. Our DNA is deeply rooted in respect for humanity and an appreciation for self-motivation, self-management, and self-awareness.


Those same values guide the Canon ITS team in all our interactions—both with our internal team and with the customers our clients have entrusted us to serve. That’s why we take a holistic approach to evaluating candidates to serve as Canon ITS service representatives.


Our people are the voice, face, and heart of Canon ITS. And Canon ITS serves as the face of your organization when you outsource your customer service function to our experienced team. When we evaluate a candidate for a customer service position, we look beyond their core skills to confirm they can work in a way that aligns with our values and demonstrates the utmost care and concern for your customers.


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Why We Value the Art of Listening


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While a job candidate’s technical and soft skills only tell part of the story, one of the skills that is integral to our values and at the top of our criteria list for new hires is listening.


You might assume our customer service reps spend the bulk of their day talking. But the best service professionals spend most of their time engaged in active, responsive listening. The art of listening aligns with our Kyosei philosophy and the deep respect we have for every client who entrusts their customer service function to the Canon ITS team. 


When your customer contacts our call center, they’ve chosen to interact with a human rather than use a self-service option. So, we need to go beyond solving a problem or answering a question to ensure we’re really hearing not only what the customer is saying, but how they are saying it. By participating in in-depth training on active listening, Canon ITS new hires take their listening skills to the next level—placing them in the best position to convey our brand values, show care and respect for your customers, and make sure they always feel heard and valued.

Consider Joining Canon ITS


With demand for our customer service and customer experience management services continuing to accelerate, Canon ITS is looking to build out our team with new Inbound Sales and Technical Support representatives who share our values and philosophy. We offer many valuable employee benefits, rewards, and engagement programs that create a supportive and empowering culture.


If you’re looking to join a team that’s committed to helping people, dedicated to caring for customers, and always strives to bring the world closer with every interaction, contact Canon ITS to learn about our newest openings!